It seems my customers like to talk and talk a lot, especially the ones who want or have a new car. Customers
constantly ask me about different makes or models of cars they see or want to own and how to best care for it - car detailing. I happily and respectively give my professional opinion and tell the
inquiring people as much as I know. The key in these educational moments are developing trust with
customers and constantly educating them on what may be a good choice for
the care of their car. Often times, I explain why black is a a challenging color
choice, and why a lighter interior may not be practical
for the customer with three kids, two dogs, and a pet squirrel. The customers typically appreciate my professional opinion,
and these conversations give me an opportunity to educate and hopefully win business by educating marketing. These conversations ultimately build
trust and allow the opportunity for the customer to taste and see that my advise works. I become the 'go-to' person who they believe when it comes to their cars
paint or interior and how to professionally care for it. This is very important when there is
misinformation being provided by a dealership or anyone else who tries to steer a
customer in the wrong direction.
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